About Us

UAE SME is an emerging insurance technology platform developed by Appa Technologies Holding that provides state-of-the-art solutions to businesses in the insurance sector in the UAE and all over GCC. As we strive to be the innovative InsurTech company that powers insurance brokers, car dealers and agents, and business owners, we believe in a long-lasting mutually beneficial business relationship with all our corporate partners that help them grow and thrive – even in challenging times. Launched and rising in the most progressive country in the world, the entire industry in the UAE rapidly adapts to InsurTech, as all services are going digital and are being more entrenched across various industries. This gives us the advantage to enter and thrive in the market while it’s early. You should too.

Our Mission

To dominate the industry by offering comprehensive insurance solutions and committed, first-class services that not only meet but also go above and beyond the expectations of our clients.

Our Vision

To pursue establishing a name for excellence and trust in the region.

Our Values

Excellence
Reliability
Security
Diversity
Transparency